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What are Cookies and why do we use them?

Fireco puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs.
  • remember the notifications you’ve seen so that we don’t show them to you again.

Fireco cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer. Find out more about how to manage cookies.

Necessary Cookies

Necessary cookies collect information that is needed for the Fireco website to function correctly. These cookies allow you to access secure areas of our website, for example, our shop page.

Online purchases through Sage Pay

Sage page is a 3rd party service that we use to collect the following information in order for you to make an online purchase.

Sage Pay collects the following cookie information:

  • Name and address for delivery purposes
  • Credit Card and billing information so you can make an online payment.

Any information collected when placing an order is processed and handled by Sage Pay. For further details, visit https://www.sagepay.co.uk/policies/cookies

Performance Cookies

Performance cookies collect information about how you use the Fireco website. We do this to help make sure our site is meeting the needs of our users and to help us to make improvements.

These cookies don’t collect any information that could identify you – all the information collected is anonymous.

Measuring website usage (Google Analytics)

Google Analytics stores information about:

  • The pages you visit on the Fireco website
  • How long you spend on each Fireco webpage
  • How you got to the Fireco website
  • What you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies: 

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit the Fireco website by tracking if you’ve visited before 2 years
_gat Used to manage the rate at which page view requests are made 10 minutes

Google Analytics

Name Purpose Expires
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the Fireco website or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend on the Fireco website 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached the Fireco website (eg from another website or a search engine) 6 months

You can opt-out of Google Analytics cookies.

YouTube videos

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

YouTube sets the following cookies:

Name Purpose Expires
_use_hitbox This is a randomly generated number that identifies your browser When you close your browser
VISITOR_INFO1_LIVE Lets Youtube count the views of embedded Youtube videos 9 months


Measuring website user experience with Hotjar

“We use Hotjar in order to better understand our users’ needs and to optimize their experience.

Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices.

Hotjar sets the following cookies to collect the following information:

  • A device’s IP address (processed during your session and stored in a de-identified form),
  • Device screen size,
  • Device type (unique device identifiers),
  • Browser information,
  • Geographic location (country only) and the
  • Preferred language to display our website.

Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.”

Functional Cookies

Functional cookies are used to provide services or to remember settings to improve your visit.

You have the right to decide whether or not these cookies are used, by choosing to opt-in to our cookie policy. Not opting-in may reduce the support we can offer you, such as our ‘live chat’ function.

We use functional cookies to:

  • Provide proactive Web Chat sessions to offer you support.

Customer Support with our Respond.io Web Chat sessions

Respond.io Web Chat is a 3rd party service that allows you to talk directly to our Fireco team via the website or Whatsapp

For further details, on the Respond.io cookie policies please visit https://respond.io/cookie-policy

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