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Business booming for fire safety supplier

The customer

The Safety Centre specialises in supplying, installing, and maintaining safety systems. It has a wide range of products and services, including fire alarms, fire extinguishers, and risk assessments.

The Safety Centre also specialises in recommending quality products to its loyal customer base.

Babette Potter, a Sales Administrator at The Safety Centre, advises on fire safety solutions. Babette said, “We send out quotations, put through orders, and give advice on what is most suitable for our customers’ requirements.”


Hospitality, Private Sector

Customer requirements

Improving fire safety in hotels
Product provided
"The Deafgard unit provides our hotel customers with a reliable solution that ensures deaf and hard-of-hearing guests will be alerted if a fire breaks out. There is a continuous demand from our customers, and the feedback they give us is that Deafgard is straightforward, easy to use, and gives their guests freedom. The working relationship with Fireco is consistently reliable. If there is an issue, they will sort it out and assist right away. I definitely recommend Fireco."
Babette Potter
Sales Administrator at The Safety Centre


Helping hotels meet the needs of the deaf and hard of hearing

The Safety Centre found hotels were looking for a fire safety product that complied with regulations and provided reassurance and independence to their deaf and hard-of-hearing guests. There are nine million deaf and hard-of-hearing people in the UK, so there is a real need for deaf assistance solutions to open up more inclusive facilities and improve fire safety standards.

the solution

Deafgard is a reliable choice for hotels

Deafgard is a portable wireless device that alerts people in an emergency. It works by placing the vibration pad underneath the sleeping person’s pillow or mattress. The pad vibrates at the sound of the alarm and awakens the person, so they can quickly get to safety without extra assistance or intrusion.

Babette said, “Most of our Deafgard customers are hotels. The owners and maintenance staff commonly require a solution to accommodate guests who are deaf or hard of hearing. We have been selling Deafgard for years as it’s reliable and easy to use and helps hotels comply with the Equality Act 2010.”

The Outcome

  • Established demand for Deafgard from The Safety Centre’s customer base.
  • Beneficial working relationship with Fireco.

Deafgard has proven to be a profitable, simple, and popular product for The Safety Centre.

Find out more about Deafgard here

Deafgard is a portable device that alerts people in an emergency. Designed for the deaf and hard-of-hearing, Deafgard has a vibration pad and flashing light that wakes people up on the sound of the alarm.

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